Collection Launch October 2022
28th November 2022
Photography by @londoners.style
Nestled in the heart of West London, the Colombia Hotel was the perfect location for the launch of our ‘Classic Collection’ on the 6th to the 8th October 2022.
Filled with stunning modern artwork, juxtaposed by charming antique furniture, we could not have chosen a more perfect space than one of the Colombia‘s private lounges to introduce the brand new designs from the ‘Classic Collection’, alongside garments from previous collections. Laura’s personally curated playlist of songs, which were one of the inspirations for the newest collection, played in the background and the launch was ready to begin…
Launch day started with glorious sunshine coming through the large, south-facing windows and a pastries and mimosa breakfast hosted by Laura for selected guests who were invited for a private viewing of the collection. Buzzing with excitement, it was a wonderful opportunity for everyone to experience the collection first-hand.
Everyone enjoyed learning from Laura about the detailed process of creating the lovingly crafted garments. From the weaving of the natural fabrics at the Alfred Brown Mill in Yorkshire, to the process of working with one of the last hand-pleaters in Britain, Laura was delighted to have the opportunity to share the journey and heritage of the collection with everyone.
The newest additions featured in the classic collection include the Pinstripe single breasted jacket, the grey wool single breasted jacket and pleated trouser. These lovingly tailored garments are made using the finest, sustainable fabrics from the Alfred Brown Mill in Yorkshire. Both the midnight blue double breasted jacket and wide leg trouser are beautifully made of an organic cord, a timeless and most comfortable fabric.
Then Laura’s customers had an opportunity to join the launch. During one-on-one appointments many enjoyed the fantastic chance to view and try on garments, as well as have time to chat with Laura about her designs. To feel the luxurious fabrics and admire the stunning colours in person made a lasting impression on everyone and the complimentary copies of the new look book were very popular!
It was an absolute pleasure sharing our newest pieces and we would like to express our gratitude to everyone who attended and celebrated the launch with us.
It was especially celebratory as it took place almost exactly a year after launching Laura Pitharas.